Ownership History CWM originally started in the Western Suburbs under the name of All for You. In July of 2004, Mike Jeffers, Chicago Entertainment Entrepreneur and Publisher of Chicago Jazz Magazine purchased the publication, redesigned it and changed the name to Chicago Wellness Magazine. Jeffers turned over publishing and production duties to Joanne Rusch, then columnist and editor, in the late Spring of 2006. Rusch bought the magazine from Jeffers later that year in October.